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Michael Jordan's First Running Shoes Unveiled


The explosive growth of Nike's Jordan Brand continued Tuesday with the release of its first running shoes.

The Jordan Brand is trying to capitalize on arguably the most loyal consumers in athletic footwear by  opening Jordan stores, expanding into high fashion and entering new product categories. The Jordan Brand has already unveiled  football cleats.

The running shoe unveiled past Tuesday — the Jordan Flight Runner — debuted last weekend before conference basketball tournaments on the feet of players for Jordan-sponsored universities, including the University of North Carolina, Georgetown and Marquette.

The shoes feature some of the same technology in Nike running shoes, including ultra-supportive Dynamic Fit technology, Nike’s signature Zoom cushioning. Additional details include an advanced heat-and-pressure fusion process during it creation, fused mesh in its forefoot, a welded shroud and supportive heel.

Expect to see Jordan Flight Runner on May 1 at select retail stores and at  Jordan.com. Retail price is set at $110.

Michael Jordan's First Running Shoes Unveiled Reviewed by Brandon on 4/21/2014 Rating: 5

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